Wednesday, November 23, 2011

The Showcase of WEB 2.0

Exactly 20 years ago, scientists at CERN developed a "group work tool" called WEB into a global information space with more than billions of users. With time, it has entered a new phase which is more social and participatory. Web has entered its second phase- a new, improved Web version 2.0.

"Web 2.0 is a term you love to hate or hate to love but either way; you'll know you'll get folk's attention by saying it."1

Web 2.0 is more than a set of 'cool' and new technologies and services. Michael Platt offers five powerful ideas at its heart that are changing the way of people's interaction. These are defining characteristics1 of Web 2.0:-
·         Network and devices as a platform
·         Data consumption and remixing from all sources including user generated data
·         Continuous update
·         Rich and interactive UI
·         Architecture of participation
Tim Berners-Lee the creator of World Wide Web maintains that Web 2.0 is really just an extension of the original ideals of the Web that does not warrant a special moniker. Web 2.0 is associated with web applications that deals with the services like:
·         User generated design: A web design that fulfils the need of end user and empowers the user to perform certain customizations within the design.2
·         Crowd-sourcing: Millions of contributors lead a website to state of higher relevance.
·         Dynamic content
·         Power decentralization- It is self service model.
·         Web as a platform- It doesn't require a client download condition. No matter what operation system you use, it doesn't hamper web2.0 applications.
However, its specialty lies in the technology of interactivity. In a Prosumer model, producer and consumer both have equal say and importance in a virtual community. The concept of Folksonomy (Folk + Taxsonomy) is often used in social networking for example in facebook as photo tagging.

Web 1.0 was all about connectivity, while Web 2.0 is a piece of jargon which doesn't have any fixed definition but it is supposed to be relationship of people to people and the importance of user ownership of data.
References:
1)      Class Presentation by Dr. Gavin Stewart in Uni of Beds.
2)      Kidd, T. T. & Chen, I. L. (Eds.) (2009). Wired for learning: an educator's guide to web 2.0. USA: Information Age Publishing Inc.
Images References:
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